Survival

The harsh but simple fact is that there are a hundred and one things that can disrupt a business. A well thought out,

practical plan can mean the difference between coping with a disaster and going “Out of Business”.



Revealing inefficiency

Business continuity planning starts with a thorough analysis of the business to decide which parts are vital. Is that

product or service really essential to what we do? Why do we need four of those, not two? When viewed like this, the

non-critical parts reveal themselves – the components thought to be necessary … aren't really.

Gaining the marketing edge

Having a Business Continuity/Disaster Recovery Plan in place, can give you the edge over your competitors. It shows

your commitment to deliver no matter what happens. Put yourself in your customer's shoes: do you sign the contract with the business that has a business continuity plan? Or the one that doesn't?

Boosting staff morale

To find and keep excellent staff you need to inspire confidence and maintain loyalty. When something goes wrong they

expect the business to have a plan and to cope. In return they will give you their best ...

Keeping insurance premiums under control Insurance is an important & necessary aspect of addressing business risks, but it costs. A robust Business Continuity/Disaster Recovery Plan will demonstrate your commitment to managing risks and your insurer should consider this when calculating how much your insurance premium will be.

Compliance

The demand for business continuity plans is now trickling down from big business to their smaller suppliers. Some big

companies are starting to vet suppliers. Legislation such as the Civil Contingencies Act 2004 now requires category one

responders (health authorities, police, fire etc) to ensure the business continuity arrangements of their suppliers.

Better communication

A Business Continuity/Disaster Recovery Plan relies upon continued communication – It's also the ability to keep talking to customers, suppliers and staff even if your office is a pile of rubble or just locked up and the key missing. Normal day-to-day business can surely benefit from better communication.

Increased value

A business that will cope with whatever is thrown at it is a more valuable and reliable investment than others. Ensure this

is factored in when asking your bank manager for a loan, when selling some equity or dealing with the new owner when

you have decided to sell up and relax.

A negotiation tool

Knowledge is power. Understanding the principles of Business Continuity/Disaster Recovery means you can spot

weaknesses in other businesses. If your main supplier is asking for a price increase, ask about their business continuity

plans. If you spot holes then ask why you should pay extra when there may be more reliable suppliers out there.